The SEAT Press website's primary function is to get information, be it videos, images or press releases, into journalists hands as quickly and easily as possible. The functionality of the site was developed in conjuction with the SEAT press team and have been proud to receive numerous press industry awards for the site since it's launch.
I, along with the rest of the digital team, built the system that includes a bespoke journalist and collateral management system so that the SEAT team are able to update and maintain it themselves. The system cleverly ties a journalist to a loan car, an event they attend or interview they have. This allows the journalist to quickly login and access details like car specs for their loan car and pictures/video from an event they attended, and even post them to Facebook for the social events.
I jointly developed the concept, did the initial development for the first version, manage the hosting, database admin and created the backend for content management.
A large number of motor manufacturers have now copied the functionality for their press websites since the launch.